Design Leader · Strategic Design · AI Practice
For over 25 years I have been finding what organizations are leaving on the table and building the proof that something better is possible. The medium has changed: campaigns, mortgage technology, enterprise healthcare platforms. But the pattern has not. See the gap. Build the answer. Let the work make the case.
When I see unrealized potential, I am the kind of person that takes the initiative to bring that potential to the forefront. I identified an overlooked product, designed a new vision, and presented it to leadership. They jumped in to build it. I started a weekly design workshop, and AI quickly became a core part of how my team designs and ships every day. That pattern, seeing what others overlook and having the conviction to act on it, is how I've operated for over 25 years.
How I OperateBrands I've built products for
Featured Work
UX Leadership · Design Systems
Saw a gap nobody was looking at, designed the solution on my own initiative, and presented it to leadership. 16 months later, the first enterprise pharmaceutical client went live on the platform.
Read case studyHealthcare Technology · Platform
The product design decisions made in 2024 were intended to carry further than one client and one CRM. Multiple enterprise clients can now run on the platform across different backend architectures, same product experience.
Read case studyAI Practice · Design Leadership
I asked what two designers and their lead could build without a front-end developer. A weekly workshop, an overlooked product, and one demo later, AI became a core part of how my team designs and ships every day.
Read the storyFinancial Services · Mortgage Technology
Led the end-to-end product strategy for Pulte Mortgage's digital transformation, from digitizing a paper-based pre-approval process to building field tools and a consumer website that worked as one ecosystem. Three products, built from the end of the funnel backward.
Read case studyDigital Marketing · Financial Services
Expanded the product line, digitized internal operations, rebuilt their web presence, and won three industry awards for Synchrony Financial campaign work. The company's first awards in a decade. This is where the strategic instinct started.
Read case studyWhat Leaders Say
Colby has a remarkable ability to understand both the business needs and the technical constraints, translating them into intuitive user experiences. He has been an absolute pleasure to work with.
Colby is an invaluable asset to any organization. He brings an impressive set of digital marketing and design skills and has the unique quality of fearlessness in learning new things.
Colby has a remarkable ability to identify market opportunities and turn them into high-impact outcomes. A defining moment was when he presented a portal redesign he initiated himself. More than a visual update, it was a strategic reimagining of user experience that became our flagship product and a key driver for client workshops and new market opportunities. Though his design instincts are world-class, his true value is grounding creative ideas in measurable value and scalability.
If you're looking for a design leader who can hold the strategy and ship the work, I'd like to hear what you're building.